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Always the catch of the day.
We guarantee, we give you only just caught, no chemical, 100% fresh fish only

Fish story

Fishing methods

Fish from the Sea

There are many methods for catching fish from the sea

  • Small boats, with two people on board, go up to 5 km into the sea and return with their daily catch in 3-4 hours
  • Engined boats ,with 5-20 people on board, go in groups. They use special kinds of nets along with “choonda” (fishing lines). They usually return within 6-8 hours.
  • Large fishing vessels with modern equipment and different types of nets go very deep into sea (up to 100 km or even more). They can take 7-30 days for returning with the catch.

Preservation of fish while at sea & after reaching the selling board

Once the fish reach the shore, they are transferred to selling boards from which the distributors purchase the fish, and ice it for further transportation to processing areas/markets. From these large markets, the fish is transported to smaller markets and to fish vendors.

Fish from Farms/Backwaters/Lakes

Backwater fish in Kerala is the best of its kind compared to anywhere else. These fish are either cultivated in farms or caught from open backwaters.

Careful selection of farmers who follow the accepted farming procedures is the key to getting good, healthy fish.

Why do fish smell?

Fish tissue contains an odourless chemical (trimethylamine N-oxide) to maintain fluid balance in their cells. When harvested and exposed to air for long, bacteria and enzymes break down this chemical to a “fishy” smelling amine.

Fishing methods

How do you know you got fresh fish?

  • Fresh fish smells like sea weed and not really “fishy”
  • Fresh fish has shiny, slimy skin that looks like it has just been taken out from water
  • Fish scales would be intact
  • Fresh fish have bright and clear eyes (not cloudy)

And of course, it goes without saying that buying the fish from a trustworthy source is vital.

Adulteration in Fish - Be Aware

To prevent fish spoilage during transportation, some fish wholesalers and retailers reportedly use Ammonium chloride (“navasaaram”), Formalin and some unspecified Chemical powders. These are chemicals that adversely affect health and cause many deadly diseases.

How Suvichaar manages to always have Fresh Fish

Suvichaar process
  • We buy sea fish from fishermen who use country boats, and backwater/freshwater fish from our own fish farms and farms of our trusted contractors.
  • After proper washing using fresh potable water, we inspect and ice the fish using edible ice.
  • We use refrigerated/insulated vehicles to transport fish to our shops and insulated boxes for home delivery.
  • After careful inspection, the fish is stored below 5 ℃ at all times - even during washing and display.
  • We use chilled water for washing fish after cutting.
  • Finally before packing, we dip the cut fish with pot tamarind (kudampuli) water. This avoids any bacterial growth even if our customers keep it at ambient temperature for a short time.
  • We plan daily sale quantity only and the excess in the shops will be taken back. Small fishes are dried using electrically powered solar drier and big fishes are used for making value added frozen food products.